AXA Hub

Insurance, built to scale.

A design-led broker platform, built on the Guardian design system — five product lines unified into one guided flow, faster to sell and ready to scale.

AXA Hub — painel do corretor no MacBook
Overview

One Hub for the whole
insurance operation.

AXA sold insurance across spreadsheets, external tools and disconnected screens. We replaced that with one platform — a guided sales flow on top of Guardian, a design system that unified five product lines and made every product coherent, faster to build and ready to scale.

Client
AXA
Sector
Insurance
Platform
Web · Broker portal
Design System
Guardian
Studio
Trinca
Challenge

Manual processes and external tools left AXA with fragmented solutions, product launches that took six months, and inconsistent communication with brokers.

My role
Design System leadership Visual design Interaction design Information architecture UX research Discovery Prototyping User testing Documentation Governance Cross-functional alignment
Sales Flow · Product Builder

Selling insurance in one flow.

Brokers quote, configure and issue policies in one guided flow — a single source of truth replacing scattered spreadsheets. Validation at every step cut quote-to-issue time by 40%.

One system. Every product.

Guardian is the design system behind AXA Hub — 50+ components, tokens and foundations as a single source of truth. Today three squads build on it, shipping products that stay coherent by default.

The impact

By the numbers.

Selling, without the friction.

Design replaced scattered spreadsheets with one guided, validated flow — so brokers quote and issue far faster.

Ship in weeks, not quarters.

Reusable components and clear patterns do the heavy lifting — turning a six-month launch into one.

One language, every product.

50+ components, tokens and foundations as one source of truth — every screen looks and behaves like AXA.

Built to be adopted.

Documented and governed, Guardian is the base three squads build on — design that scales across teams.

up to
40%
less quote-to-issue time
6 to 1
months to launch a product
a library of
50+
components in Guardian
today
3
squads build on Guardian
Documentation · Zeroheight

Documented to evolve.

Every component is documented in Zeroheight — guidelines, properties and live examples in one reference. Designers and developers pull from the same source, so the system scales without drifting.

From complexity to clarity.

Design turned fragmented, manual work into one scalable platform — quotes 40% faster, launches six times quicker, and three products shipped in the first year. Proof that a design system is business infrastructure, not decoration.