Feevale University

A tech park, amplified.

Feevale Techpark — the communication strategy and website that gave the Feevale technology park national visibility, turning data and infrastructure into a clear narrative for partner companies.

Feevale Techpark — site no MacBook
Overview

From launch
to national visibility.

Feevale University had just launched Feevale Techpark and needed communication to match. We built the strategy and website that position the park as a national innovation hub — with concrete data, infrastructure and clear benefits for partner companies.

Client
Feevale University
Sector
Innovation · Tech park
Platform
Web · Institutional site
Scope
Communication & UI
Challenge

Feevale University had just launched Feevale Techpark, its new technology park, and faced the challenge of building the entire communication framework to promote the initiative. The lack of a structured strategy limited the park’s visibility and made it hard to highlight its value proposition and advantages for partner companies.

Solution

We designed a multifaceted communication strategy that positions the park as a national innovation hub connected to Feevale University. The narrative leans on concrete data — R$236 million in annual revenue, 705 jobs and 109 companies served — and highlights the infrastructure, the Technology Incubator and the benefits for partners, sustained by programs and content that keep engagement alive.

My role
Visual design Iconography Prototyping Interaction design User testing Information architecture
The website · The experience

The park’s story, screen by screen.

From the top to conversion, the site guides visitors through the park’s offering, its ecosystem of companies and the benefits for partners — with clear hierarchy, custom iconography and data up front.

The site

Every page, one language.

Every park page designed with one visual language — hover a card to scroll through the full page.

The impact

By the numbers.

Credibility, in data.

The narrative leans on concrete revenue and operating figures.

Impact that creates jobs.

The ecosystem drives the region and the innovation sector.

A growing ecosystem.

Incubated and resident companies share the same infrastructure.

R$
236M
in the park’s annual revenue
705
jobs created
109
companies served — 17 incubated · 92 resident

From launch to visibility.

Structured communication turned a newly launched park into a recognized innovation hub — with data that builds credibility (R$236 million, 705 jobs, 109 companies) and a narrative that attracts partner companies. Proof that design and communication build reputation.