The broker, in control.
MS Auto — the sales journey Trinca co-created with Mitsui to give brokers autonomy, from the first quote to policy issuance, on a design system built to scale.
Broker autonomy,
from quote to policy.
Mitsui sold a mass-market product with a poor digital experience — one that raised questions and overloaded support. We co-created MS Auto: a journey that gives brokers autonomy, cuts support demand and puts Mitsui ahead in digital.
The mass-market corporate product had a poor digital experience, causing many questions for brokers during the sales journey and consequently creating a high demand for support from Mitsui’s service team. Additionally, it lacked important features that other insurers had already made available to brokers.
Through brand immersion, broker interviews and business-model analysis, we designed a journey that increased broker autonomy, operational efficiency and transactions — over R$11 million in the first year. The legacy system stayed operational during the rollout. We co-created MS Auto, now 55% of the insurer’s revenue, and developed a Design System for agile, scalable brand expansion across platforms.
Quote, propose and issue, without leaving the flow.
Brokers run the sale end to end — from quote to issuance and renewal — with clarity at every step and no need to call support.
Brokers track quotes, proposals and renewals in a single dashboard — the whole business at a glance.
A guided, step-by-step quote the broker completes on their own — no need to call support.
The proposal is generated and sent on the spot, with a clear summary to present to the client.
Renewal management keeps the book active, tracked by period and status.
One brand. Every platform.
Components, brand and icons in a single system — the foundation to launch and expand Mitsui’s digital products consistently and fast, from MS Auto to MS Residência.
By the numbers.
A journey brokers run on their own — more transactions, less friction.
MS Auto became Mitsui’s biggest source of revenue.
The legacy system stayed operational while the new ecosystem went live.
From support tickets to autonomy.
MS Auto turned an experience that raised questions into a journey brokers run on their own — less support, more efficiency and over R$11 million transacted in the first year. And the design system left the brand ready to scale across platforms.